Executive Presence & Communication
Build the voice, composure and influence leaders need in high-stakes rooms, presentations and public forums.
- Public speaking
- Executive presence
- Personal brand
Leadership Development Strategist & Leadership Coaching Educator
Dr. Faten Salama develops leaders—and educates the coaches who support them. She brings 18+ years of professional experience and 5,000+ hours of coaching experience to leadership presence, communication and people capability across sectors and markets.
Turning potential into legacy.

What we solve
Every engagement starts with the business context, the audience and the behaviour that must change. Programmes are shaped around relevant practice—not generic slides.
Build the voice, composure and influence leaders need in high-stakes rooms, presentations and public forums.
Practical journeys for emerging, mid-level and senior leaders—designed around real workplace behaviour.
Move teams from service scripts to customer-centred judgement, empathy, ownership and consistent execution.
Strengthen emotional intelligence, healthy boundaries and sustainable performance within a professional, non-clinical scope.
Translate direction into priorities, measures and action—especially for operational, project and technical environments.
Develop the people who coach leaders through ethical practice, reflective learning and coaching that works in real organisational settings.

Leadership coaching education
Faten does more than coach leaders. She develops the people who coach them.
Within the Certified Leadership Coach learning journey delivered by Legacy Coaching Institute, Dr. Faten teaches and mentors participants as they build ethical, practical coaching capability for real organisational settings.
Certified Leadership Coach™ is a programme of Legacy Coaching Institute. Programme certification and accreditation details are confirmed by the Institute. Pricing and commercial terms are private and handled case by case through direct enquiry.
Two distinct programme formats
The two-day programme and four-day flagship are separate offers with distinct formats.
A standalone two-day programme offered from time to time for selected groups. Availability and programme details are confirmed directly for each engagement.
Ask about availability ↗The complete four-day immersive journey detailed below, including live practice, structured feedback and a final showcase.
Explore the full journey ↓Signature experience
Confidence, presence and influence—developed through four immersive, in-person days.
For leaders, entrepreneurs, coaches and subject-matter experts who need their ideas to land. Participants move from self-awareness to audience connection, persuasive structure, live practice and a final showcase.
Request the programme briefPresence, mindset and the confidence to be seen.
Audience connection, story and message architecture.
Recorded practice, feedback and deliberate improvement.
A final performance that integrates voice, story and influence.
Speaking, media & events
Available across the GCC, Dr. Faten Salama brings bilingual fluency, executive-level preparation and warm audience connection to conferences, leadership forums, panels, interviews and broadcasts.
Bookable in Arabic and English throughout the GCC.Confident Arabic–English event flow, audience connection and executive-level preparation for conferences, forums and corporate gatherings.
Well-researched conversations that surface useful insight, balance different voices and keep complex discussions moving with purpose.
Leadership, influence, communication and human-performance talks shaped for the audience, the occasion and the action that should follow.
Clear, accessible expert commentary on leadership, workplace behaviour, communication, generations and personal development.
Selected event record
Riyadh, Saudi Arabia
Cairo, Egypt
Cairo, Egypt
Abu Dhabi, United Arab Emirates
Cairo, Egypt




Evidence, not theatre
A multi-cohort Alpha Group engagement combined leadership, service and sales development across five full-day learning experiences.
These figures evidence participant reaction and immediate learning. They are not presented as proof of long-term behaviour change or financial ROI.
Selected experience
The organisations below authorised the use of their names and logos. Engagement scope varied by organisation and included coaching, training, talent development and executive education.
















About Faten
Dr. Faten Salama, MBA, ICF PCC, is a leadership coaching educator, executive and leadership coach, learning and development strategist, facilitator, bilingual MC and event host, panel moderator, executive interviewer and keynote speaker.
Across 18+ years of professional experience and 5,000+ hours of coaching experience, her career has spanned aviation, service, retail, financial services, higher education, the public sector and media across the GCC and Egypt. She is also an Accredited Institutional Training Consultant and CXPA member.


Client voices
Testimonials reflect individual experiences and do not guarantee specific outcomes. Excerpts may be lightly edited for length and clarity and are published with permission.
Faten’s warmth, kindness and genuine ability to listen created a safe space to reflect and explore new possibilities. She helped me recognise my strengths, identify areas for improvement and understand my potential—within medicine and beyond.
Faten helped me understand myself, recognise my strengths and become clearer about the leader I want to be. I now communicate, navigate difficult situations, advocate for my ideas and make decisions with greater confidence, intention and strategic awareness. She challenged my thinking while keeping the space supportive and empowering, and helped me see my potential from a different perspective.
Faten was constantly curious, passionate and empathetic. I was impressed by her energy, intellect and sense of purpose. I highly recommend Faten to anyone looking for an empathetic and inspirational coach.
Faten excels at designing and delivering impactful training programmes that resonate with diverse audiences. Her sessions are engaging, leaving participants motivated and equipped with practical skills to excel in their roles.
Before 2026, I supervised a team of four. Today I manage a department of 40 employees. I received two promotions only three months apart. Thank you for preparing me for this stage.
Her mentorship has strengthened not only my coaching skills but also my confidence, self-awareness and leadership approach.
There are teachers who deliver knowledge, and there are mentors who transform the way people think, lead and grow. You have been one of those rare mentors.
Faten is energetic, hardworking, supportive and professional. She has excellent communication skills, is an excellent listener, and left a very positive impression on everyone she worked with.
Working with Coach Faten throughout my PCC journey was truly transformative. She was more than a mentor—a source of inspiration, wisdom and unwavering support.
You never hesitated to share your knowledge, and you were truly committed to ensuring every concept was clear. I am glad I had the opportunity to learn under your guidance.
Media & expert contribution
Selected authorised TV, radio and digital appearances in which Dr. Faten contributes expert perspectives on leadership, communication, workplace behaviour and human development.
Guest interviews and expert contributions across leading Arabic-language radio outlets.
Bring the real challenge
Share the audience, the context and the change you need. You will receive a focused conversation—not a generic proposal.